45 Million, Really?

I've seen videos similar to Her Morning Elegance, in fact, there was a recent Amazon Kindle commercial using the same technique (below).  



I do not understand how the Oren Lavie video has 45 million views. It was not any more impressive than other stop motion videos I have seen. The semi-2D aspect of this video was not a new concept either. I have never heard of this band, and after looking at their YouTube page, here, you will notice that their next "top video" has fewer than 500,000 views. The related videos were generally unpopular as well. The only popular video recommended after the viewing of this video was Sara Bareilles' Love Song. I am not saying I didn't enjoy the video, but sometimes video virility doesn't make much sense.